Role Overview
As Content Manager, Natalie’s role is to create engaging marketing content and copy – whether that’s blogs, emails, product descriptions, or captions for our socials. She always has her finger on the pulse when it comes to generating ideas for our next big marketing campaign, providing valuable insights into everything from new interior design trends to how to promote our latest product launches.
Natalie also looks after our influencer partnerships and brand collaborations, building relationships with established names in the interior industry. Interviewing interior designers for our Interior Designer Secrets series is one of her favourite parts of the role!
Experience & Qualifications
Natalie has a BA in Fashion Journalism from the University for the Creative Arts. Before joining the Dowsing & Reynolds team as a Creative Copywriter, Natalie worked as a PR Executive in the hair and beauty sector, which gave her experience in event management, press outreach, and influencer marketing.
She also writes freelance interview features for music magazine House of Solo, and has interned for major publications including Heat Magazine, Grazia, and Marie Claire.
What about outside of work?
Natalie is a massive bookworm who loves reading anything from gritty crime fiction to romantic novels and literary classics. Her favourite authors at the moment include Colleen Hoover, Taylor Jenkins-Reid, Kara Thomas, and Shari Lapena, but this is known to change pretty often!
Natalie is also a huge country music fan who loves nothing more than going to country gigs. She developed an obsession with Elvis Presley after visiting Graceland in Memphis and strongly believes that Dolly Parton should be elected as President.
She loves travelling, but dreams of one day moving to a little farmhouse with a vintage, cottagecore aesthetic where she can continue to craft handmade homewares like coasters and plant pots for her Etsy shop.