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Lyz Igwe

Head of Brand

Meet Lyz, our brilliant Head of Brand here at Dowsing & Reynolds. When she’s not busy leading the marketing team and making sure our brand is represented authentically in everything we do, Lyz loves nothing more than quad skating, making scented candles, and reading books on her favourite subjects - which range from interior and graphic design to quantum physics!

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Role Overview

As Head of Brand, Lyz is responsible for translating our brand values and ensuring that the Dowsing & Reynolds personality is expressed appropriately across all assets and communications.

She works closely with our co-founders James and Ally to understand how they want the brand to represent them and resonate with customers, making sure this is applied across our entire range of products and collections.

Day-to-day, Lyz manages the marketing and e-commerce team to ensure that all marketing activity and website content is in line with our tone of voice and design guidelines.

Experience & Qualifications

With more than two decades of experience in the marketing industry, Lyz is truly an expert when it comes to all things brand and design. She started her career as a graphic designer before moving into web design in the late 90s, and later SEO and UX.

While working as an Account Director at a specialist digital agency in Leeds, Lyz met Ally Dowsing-Reynolds for the first time, a kindred spirit who shared her fascination with neuroscience and psychology.

From there, Lyz became a freelance web designer, specialising in helping small businesses to build their online presence. On that journey, she and Ally rekindled their friendship and Lyz started freelance work with Dowsing & Reynolds, initially just helping out with their SEO and copywriting for eight hours a week!

Nearly ten years later, that became a full-time position, and Lyz has been our wonderful Head of Brand ever since.

In addition to her bachelor’s degree in Graphic Design, she has completed various colour theory and colour therapy classes, as well as Abigail Ahern’s prestigious Interior Design Masterclass.

What about outside of work?

Lyz lives and breathes interior design. After reading several Abigail Ahern books during the pandemic, she decided to paint her whole house with colour on a whim – a huge shock to the rest of the team, given that she rarely ever wears colour to work!

Lyz lives with her husband Kieran, who owns his own PT business, and their adorable Cairn Terrier, Olive. She also happens to be the healthiest person we’ve ever met, so it’s no surprise that she’s both a qualified personal trainer and nutrition and exercise coach.

All that, on top of being an expert when it comes to branding and marketing, makes her quite the force to be reckoned with!

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